News
Equity wins Kia affinity deal
12 Apr 2010
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| The Sorrento, Kia’s latest high profile model |
Kia Motors UK has appointed Equity Direct Broking Limited to administer its car insurance scheme.
The three year deal requires EDBL to provide fully branded policies through Kia’s network of 150 UK dealerships, as well as administering its on-line quote and buy system. It also involves a tie-in with Equity’s existing affinity partner, Santander which provides consumer finance to Kia buyers via the Kia Financial Services brand.
Kia Insurance Services features complimentary seven-day comprehensive cover for buyers of both new and used vehicles. The scheme will be administered at EDBL’s customer contact centre in Colchester.
Neil McCallum, Equity Direct’s relationship manager said: “Kia is among the fastest growing motor brands in the UK today, with sales of more than 45,000 vehicles in 2009 alone. Its unique seven-year warranty and high profile advertising campaign is generating a great deal of interest among motorists and we see the brand as a perfect fit for our affinity business.”
The Kia deal continues EDBL’s track record of successful collaborations with high profile brands including First Direct, Alliance & Leicester and HSBC. Existing motor manufacturer affinities include Renault, Nissan and Subaru.
Simon Hetherington, Kia Motors (UK) Ltd marketing director added: “Equity demonstrates the online expertise and high levels of customer service we were looking for when selecting a partner to represent Kia. Its affinity broking division offers the right solution at the right pricing level, whilst flexibility and market knowledge match our expectations.”
