News
EDBL wins Mazda affinity deal
19 Jul 2010
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| The All New Mazda 5 |
Mazda UK has appointed Equity Direct Broking Limited to administer its car insurance scheme.
The three year deal requires EDBL to provide fully branded policies through Mazda’s network of 153 UK dealerships, as well as administering its on-line quote and buy system. It also involves a tie-in with Equity’s existing affinity partner, Santander, which provides consumer finance to Mazda buyers via the Mazda Financial Services brand.
Mazda Car Insurance features free seven-day comprehensive cover for buyers of both new and used vehicles. The scheme will be administered at EDBL’s customer contact centre in Colchester.
Neil McCallum, Equity Direct’s relationship manager said: “Dealers describe Mazda UK's approach to business as 'an absolute breath of fresh air,' and have praised the company's understanding and common sense approach to retailing. Against this background, it's easy to understand why Mazda, which has a 2.4 percent share of the UK new car market, has sold more than 50,000 cars in the financial year ending March 2010 and is reporting record interest in the brand. We see the brand as a perfect fit for our affinity business.”
The Mazda deal continues EDBL’s track record of successful collaborations with high profile financial services brands including first direct, Alliance & Leicester and HSBC. Existing motor manufacturer affinities include Honda, Kia, Renault and Nissan.
Mark Cameron, sales director for Mazda UK added: “Equity demonstrates the online expertise and high levels of customer service we look for when selecting a partner to represent our brand. Its affinity broking division offers the right solution at the right pricing level, making it easier for our customers to access the most appropriate motor insurance policy for their Mazda.”
